Run your SEM alongside SEO to round off your digital presence

Be careful and be specific so as not to waste valuable marketing dollars

Research your campaigns, try new tactics, reduce costs-per-click

Search Engine Marketing

Achieving success with Search Engine Marketing:

Search Engine Marketing is the way you gain website traffic by spending money on advertising with the search engines. The most common paid search platform and the one that most people have heard of is Google Adwords.

If you are planning to embark on a Search Engine Marketing strategy, it is paramount that effective research is conducted ahead of ad placement, in terms of keywords, your market position, the activities of your competitors and they keywords they are exploiting. We can’t emphasise enough just how important this stage is because an incorrect allocation of resources will result in poorly targeted advertising campaigns that do not illicit results, but cost significant marketing dollars to run.

Types of paid digital advertising:

Search ads:

These are the adverts that appear at the top of the page that are denoted by a little ‘Ad’ symbol adjacent to it.

Display ads:

These are brand orientated adverts that appear on the search engine display network. They are extremely cost effective to run and create great brand awareness.

Remarketing:

Have you ever noticed that, when browsing online, a business you have recently been looking at keeps popping up in your search results? When you visit a website, Google recognises your activity and then, if a business you have engaged with runs adverts on the display network, their ads will appear to you. This is a great tool for businesses to use for brand reinforcement.

The SEM Cycle

Quick Tips about SEM

Think global,
Act local
.

Try auto-bidding to
gauge the level
of bidding success

Ensure your advert
content supports your website
content and vice versa

Understand
your target market
.

Optimise campaign
content for mobile

Be careful to use
only relevant keywords

Use scheduling tools
for running your ads

Don’t forget
long-tail keywords

TLT CREATIVE CAN RUN A FULLY MANAGED SEM CAMPAIGN FOR YOUR BUSINESS

Contact us to find out how we can help you. Our first meeting is FREE OF CHARGE

CALL US ON +61 419 947 594

OR SEND US AN EMAIL

WE ARE DELIGHTED TO BE ABLE TO ASSIST THE FOLLOWING CLIENTS

Graphic Design, Location Maps, Content Marketing, TLT Creative, Websites, Website Design, Website Development, Mobile Apps, Marketing, Perth, Dunsborough, Busselton, Bunbury, The Margaret River Region