Today’s social media networks are one of the most powerful tools in the digital marketing mix. Engaging influencers and content creators is a strategy based on a similar philosophy as WOM (word of mouth) but on a larger scale. Marketing budget spend that was once dedicated to mainstream advertising such as press & TV is now being used in this relatively new sphere of influencer marketing with outstanding results. With 74% of people relying on Social Media to influence their purchasing decisions it is money well spent.
Influencer marketing has been shown to help build the credibility of a brand, raise the audience’s awareness of the brand and generate higher quality leads. This coupled with the fact that the all important ROI (return on investment) can be easily measured makes this an invaluable marketing tool.
With as much as 74% of people looking to social media to influence their purchasing decisions, the role of the social media influencer is an extremely important one for a brand. People no longer trust adverts, but they do trust people, so influential brand advocates can significantly help improve the credibility of a brand.
Influencers can put a fresh spin on your content which can not only reinforce the messages to the audience that is engaged with you, but it can also attract the attention of others.
When people trust an influencer, they are more likely to act positively towards a brand. 51% of marketeers believe influencer marketing attracts higher quality customers.
An influencer stokes interest in a brand and as a results potential customers approached the brand in a more positive frame of mind which will ultimately lead to greater conversions.