Digital Marketing

Build loyalty through Digital Marketing

It's a noisy, crowded marketplace. Make sure your voice is the one that is heard!

Choose your tools wisely

Achieving success with Digital Marketing:

The key objective to defining and implementing a successful digital marketing strategy is identifying the right platforms for YOUR business to effectively communicate with YOUR target audience. The key is to understanding YOUR brands’ loyal following and targeting the platform & networks that will they are engaged with. Rather than casting the net too wide, by far the best approach is to target fewer platforms well. TLT Creative can assist you in identifying which communication tools will deliver the best outcomes for your business.

Your website & digital footprint:

The NUMBER 1 asset to all successful digital marketing strategies is your website. In today’s digital world, it is how your clients find you. So, your website needs to be:

Mobile optimised. Google is actively reducing the visibility of non-mobile optimised websites. This is because people’s browsing habits are changing. More that 50% of internet searches are conducted on a mobile device, so Google will not give priority to websites that are hard to read on a mobile.
Does your website deliver your key messages? Will your clients understand you after visiting your website?
Is your website visible on Google? A page 1 listing is essential for all businesses otherwise your chances of being found reduces dramatically.

Digital Marketing

Digital Marketing in a Nutshell

How Digital Marketing works

Digital Marketing exploits the ever-growing number of communication platforms and moulds them into a unique set of tools for a brand to use to communicate their messages. These platforms range from blogging sites, to social media sites, to video hosting sites and many more. There are 7 steps to creating a successful content marketing strategy.

Content Marketing:

The need for new, fresh, exciting content is growing on a daily basis. Now, more than ever, sharp focused, interesting content delivered in a unique fashion is essential for your audience to hear YOU and block out all the noise of the increasingly crowded marketplace.

The tools of Digital Marketing

In addition to your website and social media channels, the marketing assets you need to be focussing on in today’s digital marketplace include SEO (Search Engine Optimisation), SEM (Search Engine Marketing) including a Google adwords & remarketing strategy, building alliances with key influencers and opening channels of direct communication with your client base.

To find out more about SEO – click here

To find out more about SEM – click here

To find out more about INFLUENCER MARKETING – click here

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