Cultivate leads with email marketing
Entice your clients down the engagement funnel
Communicate regularly
Achieving success with Email Marketing:
Are you talking to your existing database of clients / customers?
These people know your product & service, it is crucial to communicate with them and ensure their loyalty stays with your business.
E-newlsetters are an extremely powerful and cost effective way to tell keep them updated about your business and incentivise them to use your services / buy your product.
With Email marketing, turn existing clients into loyal/repeat clients and your opportunities into conversions. The buying cycle for some products maybe long – communicating with potential clients during this cycle will make them comfortable with your messages and familiar with your brand.
The engagement funnel
There is a theory that people are no longer sold to, but are instead engaged with. This could well be the product of longer buying cycles. Understanding the buying habits and engagement habits of your customers can help with this communication process.
Regular communications will build familiarity and people love to buy from brands they are familiar with. Email marketing is central to directly targeting these potential customers – straight to their inbox!
The critical elements Email Marketing needs to have…
Attention grabbing subject line
They should be personal,
relevant & timely and
focus on the benefits you
are providing to your customer.
Send emails from your business name
The recipient of your
communications needs to be able
to identify who they
are from immediately.
Don’t forget the pre-header text
This short summary
text gives your readers
an insight into what is
to follow…
Bold hero images speak volumes
Images captivate your audience
far more than words
can. Strong, relevant images
will drive engagement.
Compelling email copy
Compelling, dynamic content
is key to keeping people
reading. Use just the
write amount to hook
your reader, then add a
‘read more’ button.
Use call-to-actions
Don’t be afraid to use
call-to-actions.
They drive engagement and
make customers take
action.
.
Include sender’s details
Always let your recipients
see the senders details
including name, address
and reply-to email
address. It is a Spam Act
requirement.
Unsubscribe link
This is essential to
comply with Spam Laws.
All recipients must be
able to unsubscribe
from future communications
freely.
DISCUSS YOUR COMMUNICATIONS NEEDS
We’d love to chat about it. Our first meeting is FREE OF CHARGE
CALL US ON +61 422 231 257
WE ARE DELIGHTED TO BE ABLE TO ASSIST THE FOLLOWING CLIENTS
