To develop a site that was visually striking with an extremely user-friendly content management user interface for the client to update and manage their website effortlessly. In addition, quick view analytics were required to allow for broad interpretation of site traffic. The site also integrated with an online booking engine to facilitate converting website visitors to confirmed bookings.
They key considerations taken into account when developing this site included the ease of navigation for the website visitor. To develop a site which showcased the accommodation and activities for the traveller to the Gascoyne region. Creating a website that displayed strong imagery to ‘sell’ the holiday destination was imperative.
It was also extremely important to develop a site that could be easily maintained by the client as regular additions are made to the site as new businesses are added to the directory listings.