To develop the graphics and implement this Facebook competition for two key clients.
WHO ARE SIMMO’S ICE CREAM AND MANDALAY RESORT AND TOURIST PARK?
Based in Australia’s South West, Simmo’s Ice Cream is a multi award winning, internationally recognised ice cream maker and Mandalay Resort and Tourist Park has been offering the best family holiday accommodation in Busselton for the past 50 years!
PURPOSE OF THE CAMPAIGN
The driving force for this campaign was to cross promote these two very well established brands and to leverage audience numbers for each of these complimentary brands.The key focus was to build the social media audience numbers and develop interaction between the audience and the brands.
The campaign ran for 4 weeks.
The campaign generated total increase of NEW FACEBOOK LIKES of 3259. The competition was ‘fan-gated’ meaning the entrants had the ‘like’ the business’s Facebook page to gain entry to the competition. The campaign was mobile optimised – allowing entry via all devices. Terms and Conditions were developed to ensure the campaign met all Facebook rules and regulations for running a promotion. In addition the campaign was set up to ensure it adhered to the Australian Gaming Rules across all states.